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Summary

Versatile and experienced operator with 9 YOE growing technology businesses - spanning from large public companies to early stage startups. ​

  • Determined and voracious learner who loves to understand why people do what we do.

  • Pragmatic and efficient strategist, creative and educational marketer, insightful and analytical operator.

  • Think big, act small, change the world.

Ask the nickwar.com Oracle

Professional Experience

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Professional headshot

Fractional Advisor | Multiple

Remote | Dec 2022 - May 2023

  • Guidance and execution for seed and pre-seed startups. 4 B2B clients, 2 B2C clients.

  • Created Marketing strategy foundations, executed product marketing (example), content marketing (examples), growth marketing (example), and marketing analytics (examples).

Director of Growth | ConnectionPoint Systems

Remote | Feb 2022 - Oct 2022

Collaborative fundraising and financing platforms, ~15 employees, seed stage, product led growth, B2B/B2C, ~$2M revenue

The role in a sentence: connecting users and customers to value, steward of business model, one man band.

  • Built Growth function from 0 to 1.

  • Implemented stage 1 growth stack.

    • Data warehouse, product and user analytics system, event data capture and stream, business model metrics and reporting, experimentation tooling and processes. ​

  • Strategic projects: 

    • Delivery highlights - campaign success prediction data model, acquisition ROI and future channel trend analysis, predictive revenue model, marketplace network effects study and reporting, customer churn risk scoring model, and 1/2 of an automated data/reporting suite for all teams.​

    • Laid the foundation for a data flywheel growth strategy.

  • Experimentation: 

    • Designed and executed company's first 23 experiments covering acquisition, conversion, activation, retention, and revenue model optimization.​

    • Notable results as of Q3:  

      • 13.5% website conversion rate increase

      • 0.7% increase in social sharing activity

      • 1.1% increase to product signup conversion 

      • 0.13% revenue per transaction increase

      • 6.6% net retained revenue (NRR) YoY improvement. 
         

Head of Marketing & Insights | SAM Labs

Remote | Aug 2020 - Jan 2022

K-8 EdTech startup, ~20 employees, series A, $1.7M revenue, SaaS, B2B, Enterprise Bottom up Sales motion, PLG, $323K ARR

The role in a sentence: functional and company leadership, creating demand and GTM strategy, player/coach. 

  • Built marketing and analytics functions from the ground up, growing from 0 to 6 people.

  • Delivered results:

    • 264% revenue growth, up 112% to plan (2021 YoY), compared to -37% YoY in 2020 (see context here).

    • Decreased CAC by 18%

    • Increased revenue per dollar spent (ROI) from $0.52 to $1.64 (2021).

  • Created and launched subscription offering, generating $323K ARR in first 7 months (see more here).

  • Created Demand:

    • Resulting in revenue growth (shown above).

    • Increased branded search by 571% (see more here). 

    • Increased organic social and search reach by 346% (2021 YoY).

    • Organic social engagement by 282% (2021 YoY).

  • Implemented and responsible for:

    • Data infrastructure, product led growth motion, user generated content loop, analytics engineering processes and tools, product adoption, revenue operations, company hiring and onboarding playbook, competitive intel practice, pricing, positioning, and market research.

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Deeper dive into results, channel data, etc. can be viewed here

Sr. Program Manager | Amazon Web Services

Washington DC | July 2018 - Aug 2020

​The role in a sentence: middle management, biz ops strategy and execution, project portfolio management, player/coach.

  • Global category lead

    • Managed team of three regional category managers delivering infrastructure automation and energy management to AWS Infrastructure globally.

    • Promoted from Program Manager to Sr. Program Manager.

  • Delivered Results:

    • Reduced team cycle time by 31%.

    • Increased cost savings vs plan by 9%

    • Improved spend efficiency by 19%

    • Reduced sourcing activities by 14% (2019 YoY).

  • Managed in-sourcing strategy and execution from inception to product launch for the following:

    • AWS Thor – IOT predictive maintenance for industrial scale critical infrastructure.

    • Project Poseidon – IOT water monitoring data solution for critical infrastructure water management.

  • Sourced and managed technology partnership with Inductive Automation, the next gen standard in infrastructure automation software.

  • Implemented self-service data tools:

    • Across global AWS Infra teams for forecasting, spend analytics, engagement, and customer experience.

Product Manager, Supply Chain Tech | Amazon.com - NA Expansion

Seattle, WA | Jan 2018 - July 2018

The role in a sentence: quantitative analysis and modelling, product strategy, ticket queues, one man band

Category Manager | Amazon.com - NA Expansion

Seattle, WA | Jan 2017 - Jan 2018

The role in a sentence: P/L ownership, market strategy, (small) ship captain.

Associate Marketing Manager | Amazon.com - NA Expansion

Seattle, WA | May 2015 - Jan 2017

  • The role in a sentence: executed net new digital marketing campaigns and programs, optimized existing digital marketing.

    • Served as external facing E-commerce strategist.

  • Notable projects:

    • Launched, then automated a deal subscription program - marketplace wide. Yielding an incremental $2.2M in revenue in 2016, increasing prime member LTV by 0.1%.

    • Launched the mobile experience for Media categories and site wide deals.

    • Repurposed affinity products recommendation engine from website for email and push notification campaigns. 

Business Analyst | Target

Minneapolis, MN | Sept 2014 - May 2015

  • Optimized assortments, recommended profit accretive initiatives, conducted consumer and supplier research, managed inventory spend, supported supplier purchasing agreement negotiations.

  • Delivered promotional inventory strategy project, recommending buying cadence, depth, and frequency across all Target grocery stores.

Education & Certificates

Colby College

Waterville, ME | Aug 2010 - May 2014

  • Major: Psychology

  • Minors: Economics, Administrative Science

  • Result: Bachelors Degree, 3.68 GPA

Skillset

Functional:

Growth strategy, marketing strategy, marketplace growth, digital marketing channels, demand generation, product marketing, UX design, data science, business analytics, project management, category management, P/L management, finance analysis.

​

Interpersonal:

People leadership, functional leadership, negotiation, qualitative research, program management, strategic partnerships, customer research.

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Operational:

Experimentation, decision science, product optimization, BI tools, prototyping, SEO/SEM, HTML, CRM tools, six sigma, CRO, SQL, statistics, A/B testing, pricing, cohort analysis, rev ops, data ops, data wrangling, data modelling, social media marketing, automation workflows, copywriting, Ecommerce, SaaS packaging, Email, programmatic ads, segmentation/targeting, lifecycle marketing, competitive intelligence, quantitative research, customer insights, market research, forecasting.

Working Style & Personality

What People Say
(About Working with Me)

Stephen Gee: “Nick is an excellent marketer, leader, and perhaps the best manager I have had the pleasure of working with… He's talented at teasing insights out of limited data, and relentless in pushing to improve data collection, management, and analysis to make better decisions”.

Mira Soullen: “Nick has a strong analytical mind and an amazing ability to think big and small at the same time… Nick relentlessly worked towards a practical and empirical execution of the growth goals we had in front of us... The result of his work will fundamentally change our approach to product development…  Nick is a great team player with a unique and rare skill set”.

Daniel Kocmarek: “Nick is only satisfied with 110%. He will go as deep or as long as required to get the result... His fighting spirit guarantees he will deliver results in any circumstance”.

Vlad Dinolov: “He’s a strategic visionary and a dynamic, tenacious, and empathetic leader. He has what I call “patient urgency” - he balances moving quickly and delivering results while being methodical and sustainable”.

Joachim Horn: “Strong Data-Led leader, Nick hired a dedicated marketing and demand-generation team from scratch… Thoughtful in his approach and strategic recommendations, while maintaining high ambitions for achievement and a high standard for himself and his team”

Kelly Kuhn: “He was an incredibly supportive mentor who fosters a consistent environment of trust and diligence… If you need someone whose ego will never get in the way of an astounding output, look no further than Nick Warner”.

Blake Eaton: “He possesses the advanced technical knowledge to execute in the weeds, along with the vision to see the forest for the trees from 10,000 feet high… I'm certain I've yet to see someone build the right culture into a team quite as quickly or quite as well as Nick”. 

Karthik Radhakrishnan: “Nick can take broad range of data and distill it down… identifying trends or themes not be readily apparent. Nick is great at developing metrics, leading discussions, and driving solutions”.

Read full recommendations and more here

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