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Quandri - Sales Summary Doc

Summary

In my fractional role, advising for Quandri, I worked on creating product marketing foundations. One output was the infamous sales '1 pager', shown below.

 

Quandri (at the time) was a nascent startup. They have a nice product in a rapidly growing space (Intelligent Automation), serving an industry (Insurance) in desperate need of technology enabled productivity gains. I was brought on to provide strategic guidance and be a full stack executional resource. 

The Doc

Commentary

  • Changed the product category

    • From: Digital workers for insurance brokers & agencies​

    • To: The Automation Platform for Insurance Brokers

​

  • Used colloquial phrasing to demystify and frame a high tech product for a non-technical audience in a familiar way. 

    • Your policy lifecycle with a cruise control mode​

    • Hands off the wheel, eyes on the road

    • Digital Worker Starting Lineup

      • Full policy X-ray/Surgical recommendations

      • The matchmaker/An assist machine

      • Precise Automator/A sensible processor

​

  • Differentiated clearly between competitors and Quandri.

    • What Quandri isn't​

      • Part of monolithic Insurance systems. You don't like lock-in, we don't like lock-in.​

      • General automation product with an insurance sales team. We solve insurance problems.

      • A simple data cruncher. We're intelligent automation that learns over time.

​

  • Differentiated clearly between Quandri's 3 products, implying they're a team that works better together. 

    • Digital Worker Starting Lineup

      • Full policy X-ray/Surgical recommendations

      • The matchmaker/An assist machine

      • Precise Automator/A sensible processor

​

  • Quandri doesn't solve the big important problems in Insurance, yet. What it does is solve the mind and finger numbing less important, high volume work.

  • So I approached the problem evangelizing like a masseuse. Speaking towards the broader problems they have running their business. ​​

    • The definitions at the top (quandary vs. quandri).

    • Customers are moving at digital speed, your ops should too.

    • ​Uncaps growth / increasing efficiency / unlocking talent investments / eliminating execution risk.

    • Brokerages have important problems to solve. We believe fiddling with documents isn't one of them.

    • And then show the evidence, in this case, through customer quotes. 

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