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Work Product by Nick

Welcome! If you've come to see things I've worked on and sample my work product - then congrats. You're in the right place. 

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This is the visible part of the iceberg. Most of my work either isn't suited for a webpage, not documented, and/or under NDA (ahem, AMZN). 

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B2B Growth Marketing Fundamentals

Talk at the HR Marketing Institute on B2B Growth Marketing Fundamentals: Strategy, Channels, Campaigns

Product Lead

Startup, Bootstrap, AI/ML Biometric Data, B2B

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Subscription Product Launch

Creating and launching a software compliment to a hardware product line.

Head of Marketing and Data

Startup, Series A, Edtech, B2B

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Why Did You Become an Educator?

Customer centric campaign, focused on educator's why.

Head of Marketing and Data

Startup, Series A, Edtech, B2B

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Evangelizing the Problem

Creating company story, identifying a disease and providing the cure.

Head of Marketing and Data

Startup, Series A, Edtech, B2B

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Competitive Analysis & Product Review

Competitive company, product, marketing review to inform our strategy.

Director of Growth

Startup, Seed, Collaborative Funding Platforms, B2B/B2C

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Habit Reinforcement Loops

Connecting users to value in the product experience.

Director of Growth

Startup, Seed, Collaborative Funding Platforms, B2B/B2C

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Website Renovation

Rescuing and then renovating the website.

Head of Marketing and Data

Startup, Series A, Edtech, B2B

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Marketing Analytics - Startup Style

Visually based summary of marketing analytics I've done in early stage startup settings.

Fractional Advisor

2021-2023, early stage startups.

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Website Audit

Auditing the Quandri website and analyzing competitors. Short and sweet.

Fractional Advisor

Startup, Seed, Insurtech, B2B

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GTM and Revenue Analysis

Market Strategy, data analysis, revenue modelling

Candidate

2020 Interview

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Product Marketing Project

This is a redacted version of a product marketing homework assignment for a new feature launch.

Candidate

Startup, Series A, Fintech, SaaS

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Results Deep Dive

Building a Marketing function, creating and capturing demand.

Head of Marketing and Data

Startup, Series A, Edtech, B2B

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Business Health Monitoring

Creating growth/data stack, automated business performance reporting.

Director of Growth

Startup, Seed, Collaborative Funding Platforms, B2B/B2C

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Forecast 'Spyglass' Tool

Automated tool for categories to efficiently and effectively audit forecasts.

Product Category Manager

Amazon in 2018, NA Retail Expansion Org

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Memorable Marketing: How & Why it Works

Talk at the HR Marketing Institute about memorable vs forgettable marketing.

Sr. Growth Marketing Manager

Startup, Series A, HRtech, B2B

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Predictive Campaign Success Model

Campaign success indicator analysis, productizing the data model.

Director of Growth

Startup, Seed, Collaborative Funding Platforms, B2B/B2C

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Sales One Pagers - SAM Labs

Creating the sales 'one pagers' for all products and specific product lines.

Head of Marketing and Data

Startup, Series A, Edtech, B2B

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Sales One Pager - Quandri

The infamous sales '1 pager', output of product marketing foundations.

Fractional Advisor

Startup, Seed, Insurtech, B2B

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Summer Camp Campaign

Creating and launching a new product offering to a new market segment.

Head of Marketing and Data

Startup, Series A, Edtech, B2B

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Customer Showcase & UGC

UGC flywheel, customer centric marketing strategy, customer engagement.

Head of Marketing and Data

Startup, Series A, Edtech, B2B

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Equity Portfolio Data and Analysis

Building a financial data stack and analysis of stock portfolio.

Personal

Nick's Investing Lab 2023

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SQL Skills Assessment

SQL assessment from fictional, conceptual datasets.

Candidate

2023 Interview

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Website Experiment

Website experiment, conversion rate and traffic sensitivity.

Director of Growth

Startup, Seed, Collaborative Funding Platforms, B2B/B2C

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Company Stock Analyses

Building a financial data stack, analysis and visualization of company performance.

Personal

Nick's Investing Lab 2023

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Growth Marketing Project

Growth marketing project, two experiments and one cold email template.

Fractional Advisor

Startup, Series A, Edtech, B2C

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Buyable and Searchable Scraper

Creating a tool for scraping and auditing product inputs at scale.

Product Category Manager

Amazon in 2017, NA Retail Expansion Org

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Sales Deck Template

Creating the sales deck template for tier 1 & 2 target accounts.

Head of Marketing and Data

Startup, Series A, Edtech, B2B

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