Work Product by Nick

Talk at the HR Marketing Institute on B2B Growth Marketing Fundamentals: Strategy, Channels, Campaigns

Product Lead

Startup, Bootstrap, AI/ML Biometric Data, B2B

Creating and launching a software compliment to a hardware product line.

Head of Marketing and Data

Startup, Series A, Edtech, B2B

Customer centric campaign, focused on educator's why.

Head of Marketing and Data

Startup, Series A, Edtech, B2B

Creating company story, identifying a disease and providing the cure.

Head of Marketing and Data

Startup, Series A, Edtech, B2B

Competitive company, product, marketing review to inform our strategy.

Director of Growth

Startup, Seed, Collaborative Funding Platforms, B2B/B2C

Connecting users to value in the product experience.

Director of Growth

Startup, Seed, Collaborative Funding Platforms, B2B/B2C

Rescuing and then renovating the website.

Head of Marketing and Data

Startup, Series A, Edtech, B2B

Visually based summary of marketing analytics I've done in early stage startup settings.

Fractional Advisor

2021-2023, early stage startups.

Auditing the Quandri website and analyzing competitors. Short and sweet.

Fractional Advisor

Startup, Seed, Insurtech, B2B

Market Strategy, data analysis, revenue modelling

Candidate

2020 Interview

This is a redacted version of a product marketing homework assignment for a new feature launch.

Candidate

Startup, Series A, Fintech, SaaS

Building a Marketing function, creating and capturing demand.

Head of Marketing and Data

Startup, Series A, Edtech, B2B

Creating growth/data stack, automated business performance reporting.

Director of Growth

Startup, Seed, Collaborative Funding Platforms, B2B/B2C

Automated tool for categories to efficiently and effectively audit forecasts.

Product Category Manager

Amazon in 2018, NA Retail Expansion Org

Talk at the HR Marketing Institute about memorable vs forgettable marketing.

Sr. Growth Marketing Manager

Startup, Series A, HRtech, B2B

Campaign success indicator analysis, productizing the data model.

Director of Growth

Startup, Seed, Collaborative Funding Platforms, B2B/B2C

Creating the sales 'one pagers' for all products and specific product lines.

Head of Marketing and Data

Startup, Series A, Edtech, B2B

The infamous sales '1 pager', output of product marketing foundations.

Fractional Advisor

Startup, Seed, Insurtech, B2B

Creating and launching a new product offering to a new market segment.

Head of Marketing and Data

Startup, Series A, Edtech, B2B

UGC flywheel, customer centric marketing strategy, customer engagement.

Head of Marketing and Data

Startup, Series A, Edtech, B2B

Building a financial data stack and analysis of stock portfolio.

Personal

Nick's Investing Lab 2023

SQL assessment from fictional, conceptual datasets.

Candidate

2023 Interview

Website experiment, conversion rate and traffic sensitivity.

Director of Growth

Startup, Seed, Collaborative Funding Platforms, B2B/B2C

Building a financial data stack, analysis and visualization of company performance.

Personal

Nick's Investing Lab 2023

Growth marketing project, two experiments and one cold email template.

Fractional Advisor

Startup, Series A, Edtech, B2C

Creating a tool for scraping and auditing product inputs at scale.

Product Category Manager

Amazon in 2017, NA Retail Expansion Org

Creating the sales deck template for tier 1 & 2 target accounts.

Head of Marketing and Data

Startup, Series A, Edtech, B2B