Targeting: The Most Important Marketing Capability
You can mess up the message, get the medium all wrong, and if you target perfectly - it's probably going to be effective still.
Targeting: The Most Important Marketing Capability
Addition by Subtraction: How Minimalism Leads to Better Marketing
Different Wins: Exploring the Power of Novel and Distinctive Marketing
Seeing is Believing: The Science of Visual Marketing
Decoding How Humans Process Information
Cognitive Strategies in Marketing: Need, Want, and Attention
Cognitive Tools for Marketers: Leveraging Availability and Repetition for Stickiness
Less is More: Argument Dilution Effect