Less is so often more. If done correctly, marketers can leverage this to create more memorable, engaging, and effective marketing.

Delve into the psychological impact of novelty and distinctiveness in marketing, why unconventional or new things capture our attention

Incorporating strong visual elements into marketing strategy captures attention, enhances memory, and drives engagement --- ultimately lea

How our brains filter, connect dots, predict the future, and make trade-offs to construct meaning and navigate the overwhelming amount of in

Explore how need and want influence customers' attention, memory, and motivation. Uncover the powerful influences like

Employing minimalist principles in marketing can significantly impact how information is processed, retained, and recalled.

Does the concept of entropy apply to human systems of collaboration and interactions? If so, how should we think differently about building

If you want the TLDR, or prefer visuals to text - give the slideshow a spin! Otherwise, scroll once or twice to join me in the text...